Hi there, my name is Adam Roberts and I leverage Marketing data and Technology to deliver data driven insights and optimizations for business’ to achieve sustainable growth.
I’m a results-driven marketing and analytics leader with a solid foundation in digital strategy, ecommerce, SEO, and cloud-based architecture. With over a decade of hands-on experience across various industries, I specialize in bridging the gap between business needs and technical execution to drive measurable impact.
From managing enterprise website migrations to architecting end-to-end ecommerce ecosystems and creating actionable dashboards in Looker, Tableau, and PowerBI, my approach is deeply rooted in performance optimization and strategic thinking.
What I do
Strategic Planning and Implementation
Identify key data driven insights and create actionable measurable optimizations to differentiate from competition.
Integrated Marketing Dashboards
Design and build multi-channel dashboards. Automate the delivery of all marketing campaign data across Paid search, Social, and Media and combine and create meaningful data displays and charts resulting in a single source of truth for all marketing efforts.
At this leading NYC agency, I managed analytics across multiple high-profile clients like Mercedes, Novartis, and Florida’s Natural. I implemented full GA4 migrations, optimized SEO strategies, and built comprehensive dashboards that empowered data-driven decisions. As Salesforce Marketing Cloud Admin, I developed and optimized email campaigns for pharmaceutical clients. My role also included overseeing GTM setups, maintaining marketing pixels, and leading cross-departmental initiatives to streamline campaign tracking and performance reporting.
- Automotive
- Retail
- Pharmaceuticals
- Floridas Natural
- Compana Pet Brands
At Plexaderm, I drove ecommerce growth through paid search and Amazon Seller Central optimization. I managed end-to-end digital marketing operations—from PPC campaigns to QA testing using multivariate tools. My work included technical tracking with GTM, order processing system optimization, and close collaboration with developers to implement robust data layers and conversion tracking, significantly improving campaign performance and user flow.
As a software engineer, I developed serverless, event-driven applications using Azure Functions and Cosmos DB, powering automated communications and vendor reporting. I led frontend optimization that boosted mobile conversions by 18%, reduced payloads by 80%, and implemented responsive design strategies. My work bridged backend and frontend development, integrating diverse data systems and maintaining Google Tag Manager implementations for accurate marketing attribution and funnel tracking.
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